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Someone needs something approved. The answer is "send it to me and I'll forward it to the right person." It moves until the right person is out, or the thread gets buried, or no one can remember which version is current.
Email wasn't built for this. The same qualities that make it great for messages make it unreliable for workflows: it's fast, informal, and lives in personal inboxes. When a process spans multiple people, conditional approvals, and required documentation, that's not a communication problem, it's a system problem dressed up as one.
The real cost isn't the missed emails. It's the coordinator who became the system, the one person who knows where everything is, who still needs to sign off, and what happened last time. When they're busy, the process slows. When they leave, it breaks.
📠The four questions to pressure-test your next email-based process - free on the Trading Post
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